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Why do red placebos stimulate whereas blue placebos calm? Why do
more placebos work better than few? And why do more expensive
placebos work better than cheaper ones? These are some of the key
questions that often come to mind when we consider the slippery and
counterintuitive field of placebo science. Rather than consider
placebos through the narrow narrative of "sugar pills" in clinical
trials, this book provides various perspectives on how psychosocial
parameters - such as interpersonal rapport, historical and
contemporary context, corporate memory, expectation, empathy, hope,
conditioning, symbolic thinking, and suggestion - play a role in
forming placebo responses and placebo effects. The book provides
modern perspectives on placebos in society, including in education,
government, industry, media, and current culture. The editors use
three different themes to elucidate and elaborate current
conceptualizations of placebos and their accoutrements: the
Practioner lens, the Cultural lens, and the lens of placebo
science, itself. These accounts by some of the best scholars in the
field, make for a cogent triangulation of the qualities and virtues
of placebos across a wide range of disciplines relevant to human
behavior. Placebo Talks invites readers to discover how placebos
may speak to their own experiences across health, society,
sustenance, and related aspects of contemporary life.
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